Beautiful branding meets smart automation and clean workflows. This is the complete ecosystem that saves you hours, reduces overwhelm, and elevates your entire coaching business.
Wellness coaches are told to expect chaos. That messy back-end systems, long nights, and constant stress are “normal” when you’re building something meaningful. We disagree. You shouldn’t have to choose between changing lives and having one. With more coaches streamlining their operations through Guided Growth Systems™, we’re proving that a calm, automated business is the new standard.
I didn’t grow up dreaming of building systems, designing websites, or setting up CRMs. I grew up in a house where a lot was happening all the time, and staying organized was the only thing that made life feel even a little bit predictable. Color-coding, planning, routines… that was my nervous system’s safety blanket long before I knew what a nervous system was. I went to school for psychology because I wanted to understand people. I loved learning about why we do what we do, why we get stuck, and how we actually change.
I worked in behavior change for years, and honestly? I thought that was it for me. Then my mom got sick, and my life flipped inside-out. Instead of thinking about what I wanted to do with my life, I focused on being with her as much as possible. Those years broke me down in ways I didn’t expect. When she passed, it forced me to rethink everything. I quit the job that felt “safe,” went back to school for business, and basically rebuilt my life from scratch. And somewhere in the middle of that, I reconnected with my creative side.
I opened Canva one day and it felt like meeting a part of myself I hadn’t seen since childhood. Then I found the online coaching world, and I saw something that honestly pissed me off. Wellness coaches were doing LIFE-CHANGING work… but struggling with tech, burnout, and outdated websites that didn’t match the quality of their impact. So I combined everything I know - psychology, behavior change, design, systems, and wellness - and built Guided Growth Systems. Now I help coaches who care deeply about their clients build businesses that don’t burn them out or pull them away from the work they’re here to do.